{"id":36289,"date":"2025-08-12T07:43:15","date_gmt":"2025-08-12T07:43:15","guid":{"rendered":"https:\/\/dev.tradesilvania.com\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/"},"modified":"2025-08-12T07:43:15","modified_gmt":"2025-08-12T07:43:15","slug":"how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies","status":"publish","type":"post","link":"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/","title":{"rendered":"How Luca Netz saved NFT brand Pudgy Penguins with plushies"},"content":{"rendered":"<p>\n                <img decoding=\"async\" src=\"https:\/\/www.tradesilvania.com\/wp-content\/uploads\/2025\/12\/How-Luca-Netz-saved-NFT-brand-Pudgy-Penguins-with-plushies.webp\" alt=\"How Luca Netz saved NFT brand Pudgy Penguins with plushies\" \/>\n            <\/p>\n<p>Pudgy Penguins, an NFT brand launched in 2021, avoided bankruptcy through a major strategic shift by expanding into the toy industry. In 2022, the company had only six months of financial runway, but current projections indicate $50 million in revenue for 2025.<\/p>\n<p>Luca Schnetzler, known online as Luca Netz, acquired parent company Igloo for $2.5 million in Ether in April 2022, amid a decline in the collection\u2019s value. Shortly after, the collapse of the Terra ecosystem triggered a prolonged bear market, drastically reducing the value of NFT assets.<\/p>\n<p>To ensure business continuity, Netz launched a line of physical toys, initially to cover operating expenses. The expansion later generated significant revenue, transforming Pudgy Penguins into a profitable brand in both physical and digital collectibles.<\/p>\n<p>Currently, the brand benefits from a surge of interest in collectibles, which could support an NFT market rebound. Netz\u2019s prior experience in e-commerce and social media marketing facilitated the company\u2019s transition to the physical market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>            Pudgy Penguins, an NFT brand launched in 2021, avoided bankruptcy through a major strategic shift by expanding into the toy industry. In 2022, the company had only six months of financial runway, but current projections indicate $50 million in revenue for 2025.<\/p>\n<p>Luca Schnetzler, known online as Luca Netz, acquired<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95],"tags":[99,98],"class_list":["post-36289","post","type-post","status-publish","format-standard","hentry","category-news","tag-en","tag-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Luca Netz saved NFT brand Pudgy Penguins with plushies<\/title>\n<meta name=\"description\" content=\"Pudgy Penguins pivots to toys. Pudgy Penguins now projects $50M in revenue by 2025 after avoiding bankruptcy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Luca Netz saved NFT brand Pudgy Penguins with plushies\" \/>\n<meta property=\"og:description\" content=\"Pudgy Penguins pivots to toys. Pudgy Penguins now projects $50M in revenue by 2025 after avoiding bankruptcy.\" \/>\n<meta property=\"og:site_name\" content=\"Tradesilvania\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-12T07:43:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tradesilvania.com\/wp-content\/uploads\/2025\/12\/How-Luca-Netz-saved-NFT-brand-Pudgy-Penguins-with-plushies.webp\" \/>\n<meta name=\"author\" content=\"Ciprian Dobrescu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ciprian Dobrescu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/\"},\"author\":{\"name\":\"Ciprian Dobrescu\",\"@id\":\"https:\/\/www.tradesilvania.com\/en\/#\/schema\/person\/8b618e5f08987bd1790437e243343e0e\"},\"headline\":\"How Luca Netz saved NFT brand Pudgy Penguins with plushies\",\"datePublished\":\"2025-08-12T07:43:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/\"},\"wordCount\":165,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.tradesilvania.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tradesilvania.com\/wp-content\/uploads\/2025\/12\/How-Luca-Netz-saved-NFT-brand-Pudgy-Penguins-with-plushies.webp\",\"keywords\":[\"en\",\"News\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/\",\"url\":\"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/\",\"name\":\"How Luca Netz saved NFT brand Pudgy Penguins with plushies\",\"isPartOf\":{\"@id\":\"https:\/\/www.tradesilvania.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tradesilvania.com\/wp-content\/uploads\/2025\/12\/How-Luca-Netz-saved-NFT-brand-Pudgy-Penguins-with-plushies.webp\",\"datePublished\":\"2025-08-12T07:43:15+00:00\",\"description\":\"Pudgy Penguins pivots to toys. Pudgy Penguins now projects $50M in revenue by 2025 after avoiding bankruptcy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#primaryimage\",\"url\":\"https:\/\/www.tradesilvania.com\/wp-content\/uploads\/2025\/12\/How-Luca-Netz-saved-NFT-brand-Pudgy-Penguins-with-plushies.webp\",\"contentUrl\":\"https:\/\/www.tradesilvania.com\/wp-content\/uploads\/2025\/12\/How-Luca-Netz-saved-NFT-brand-Pudgy-Penguins-with-plushies.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tradesilvania.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Luca Netz saved NFT brand Pudgy Penguins with plushies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tradesilvania.com\/en\/#website\",\"url\":\"https:\/\/www.tradesilvania.com\/en\/\",\"name\":\"Tradesilvania\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.tradesilvania.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tradesilvania.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tradesilvania.com\/en\/#organization\",\"name\":\"Tradesilvania\",\"url\":\"https:\/\/www.tradesilvania.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tradesilvania.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.tradesilvania.com\/wp-content\/uploads\/2025\/09\/logo.svg.png\",\"contentUrl\":\"https:\/\/www.tradesilvania.com\/wp-content\/uploads\/2025\/09\/logo.svg.png\",\"width\":1023,\"height\":138,\"caption\":\"Tradesilvania\"},\"image\":{\"@id\":\"https:\/\/www.tradesilvania.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tradesilvania.com\/en\/#\/schema\/person\/8b618e5f08987bd1790437e243343e0e\",\"name\":\"Ciprian Dobrescu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c9d4a0036c29f1993936138cf5d96dd56bbdb88e32e9bcda4c184bc1b2579e18?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c9d4a0036c29f1993936138cf5d96dd56bbdb88e32e9bcda4c184bc1b2579e18?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c9d4a0036c29f1993936138cf5d96dd56bbdb88e32e9bcda4c184bc1b2579e18?s=96&d=mm&r=g\",\"caption\":\"Ciprian Dobrescu\"},\"url\":\"https:\/\/www.tradesilvania.com\/en\/author\/ciprian\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Luca Netz saved NFT brand Pudgy Penguins with plushies","description":"Pudgy Penguins pivots to toys. Pudgy Penguins now projects $50M in revenue by 2025 after avoiding bankruptcy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/","og_locale":"en_US","og_type":"article","og_title":"How Luca Netz saved NFT brand Pudgy Penguins with plushies","og_description":"Pudgy Penguins pivots to toys. Pudgy Penguins now projects $50M in revenue by 2025 after avoiding bankruptcy.","og_site_name":"Tradesilvania","article_published_time":"2025-08-12T07:43:15+00:00","og_image":[{"url":"https:\/\/www.tradesilvania.com\/wp-content\/uploads\/2025\/12\/How-Luca-Netz-saved-NFT-brand-Pudgy-Penguins-with-plushies.webp","type":"","width":"","height":""}],"author":"Ciprian Dobrescu","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ciprian Dobrescu","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#article","isPartOf":{"@id":"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/"},"author":{"name":"Ciprian Dobrescu","@id":"https:\/\/www.tradesilvania.com\/en\/#\/schema\/person\/8b618e5f08987bd1790437e243343e0e"},"headline":"How Luca Netz saved NFT brand Pudgy Penguins with plushies","datePublished":"2025-08-12T07:43:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/"},"wordCount":165,"commentCount":0,"publisher":{"@id":"https:\/\/www.tradesilvania.com\/en\/#organization"},"image":{"@id":"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tradesilvania.com\/wp-content\/uploads\/2025\/12\/How-Luca-Netz-saved-NFT-brand-Pudgy-Penguins-with-plushies.webp","keywords":["en","News"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/","url":"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/","name":"How Luca Netz saved NFT brand Pudgy Penguins with plushies","isPartOf":{"@id":"https:\/\/www.tradesilvania.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#primaryimage"},"image":{"@id":"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tradesilvania.com\/wp-content\/uploads\/2025\/12\/How-Luca-Netz-saved-NFT-brand-Pudgy-Penguins-with-plushies.webp","datePublished":"2025-08-12T07:43:15+00:00","description":"Pudgy Penguins pivots to toys. Pudgy Penguins now projects $50M in revenue by 2025 after avoiding bankruptcy.","breadcrumb":{"@id":"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#primaryimage","url":"https:\/\/www.tradesilvania.com\/wp-content\/uploads\/2025\/12\/How-Luca-Netz-saved-NFT-brand-Pudgy-Penguins-with-plushies.webp","contentUrl":"https:\/\/www.tradesilvania.com\/wp-content\/uploads\/2025\/12\/How-Luca-Netz-saved-NFT-brand-Pudgy-Penguins-with-plushies.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tradesilvania.com\/en\/news\/how-luca-netz-saved-nft-brand-pudgy-penguins-with-plushies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tradesilvania.com\/en\/"},{"@type":"ListItem","position":2,"name":"How Luca Netz saved NFT brand Pudgy Penguins with plushies"}]},{"@type":"WebSite","@id":"https:\/\/www.tradesilvania.com\/en\/#website","url":"https:\/\/www.tradesilvania.com\/en\/","name":"Tradesilvania","description":"","publisher":{"@id":"https:\/\/www.tradesilvania.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tradesilvania.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tradesilvania.com\/en\/#organization","name":"Tradesilvania","url":"https:\/\/www.tradesilvania.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tradesilvania.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.tradesilvania.com\/wp-content\/uploads\/2025\/09\/logo.svg.png","contentUrl":"https:\/\/www.tradesilvania.com\/wp-content\/uploads\/2025\/09\/logo.svg.png","width":1023,"height":138,"caption":"Tradesilvania"},"image":{"@id":"https:\/\/www.tradesilvania.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tradesilvania.com\/en\/#\/schema\/person\/8b618e5f08987bd1790437e243343e0e","name":"Ciprian Dobrescu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c9d4a0036c29f1993936138cf5d96dd56bbdb88e32e9bcda4c184bc1b2579e18?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9d4a0036c29f1993936138cf5d96dd56bbdb88e32e9bcda4c184bc1b2579e18?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c9d4a0036c29f1993936138cf5d96dd56bbdb88e32e9bcda4c184bc1b2579e18?s=96&d=mm&r=g","caption":"Ciprian Dobrescu"},"url":"https:\/\/www.tradesilvania.com\/en\/author\/ciprian\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tradesilvania.com\/en\/wp-json\/wp\/v2\/posts\/36289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tradesilvania.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tradesilvania.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tradesilvania.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tradesilvania.com\/en\/wp-json\/wp\/v2\/comments?post=36289"}],"version-history":[{"count":0,"href":"https:\/\/www.tradesilvania.com\/en\/wp-json\/wp\/v2\/posts\/36289\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tradesilvania.com\/en\/wp-json\/wp\/v2\/media?parent=36289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tradesilvania.com\/en\/wp-json\/wp\/v2\/categories?post=36289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tradesilvania.com\/en\/wp-json\/wp\/v2\/tags?post=36289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}