Cluj-Napoca, May 12, 2026 — Tradesilvania and Ipsos Romania have released the second edition of their cryptocurrency adoption study in Romania, conducted among internet users aged between 18 and 55.
According to the latest research conducted by Ipsos Romania and Tradesilvania, 1 in 3 Romanians familiar with cryptocurrencies already own digital assets, while overall interest in the market remains strong, although increasingly selective.
The study highlights a shift in market maturity: from broad curiosity and generalized interest to more informed decisions and greater awareness of risk.
In terms of adoption, the data points to consolidation rather than acceleration. One in three respondents familiar with cryptocurrencies currently holds digital assets, while 70% say they intend to invest in the future. Compared to the previous study conducted in 2022, both ownership levels and investment intent have slightly declined, suggesting a market that is becoming more selective and more risk-aware.
This shift is also reflected in public perception: 55% of respondents consider cryptocurrencies to be speculative assets, yet more than half still view them as an investment opportunity. Interest remains high, but it is now accompanied by a more realistic understanding of the associated risks.
Interest in cryptocurrencies continues to remain strong in Romania, but user behavior is evolving: fewer people invest impulsively, while investment decisions are increasingly influenced by accessibility, costs, and the ability to withdraw funds in local currency.
“In Romania, the crypto market is entering a phase of consolidation. After the enthusiasm of previous years, users have become more cautious and more calculated in their approach. This is a natural reaction during a period marked by instability, inflationary pressure, and declining purchasing power,” said Dorian Cazacu, Senior Client Director at Ipsos Romania.
“We are seeing a clear transition from curiosity to conscious usage. Users are no longer looking only for access to crypto, but for solutions that allow them to enter and exit the market quickly and under predictable conditions. Infrastructure is becoming the key differentiator,” said Ciprian Dobrescu, co-founder of Tradesilvania.
Additional key findings include:
- Crypto education is increasingly moving to social media: the share of users relying on social networks as a source of information increased from 23% to 35%, reaching the same level as online searches, which declined from 47%.
- Bitcoin remains the leading digital asset in the market, present in the portfolios of over 60% of holders.
- Solana has climbed in adoption rankings, surpassing other popular assets from the previous study, including MultiversX. The Romanian-origin blockchain project has seen declining preference levels, dropping from 18% awareness in 2022 to 10% in 2025, and from 8% to 5% in ownership.
- Web3 remains an emerging segment: 3 in 10 respondents are familiar with the concept, and among them, more than half already use associated services such as wallets, DEXs, and NFT marketplaces.
The study reflects a market in the process of consolidation, where users are becoming better informed, but also more demanding in the platforms and services they choose.
The full study is available on the official websites of Ipsos and Tradesilvania:
Full Crypto Market Study 2026 (PDF)
About the Cryptocurrency Market Study
The study was conducted online via the Ipsos.Digital agile research platform among 500 internet users aged 18 to 55, from both urban and rural areas across Romania. The research was carried out between October and November 2025.
About Tradesilvania
Tradesilvania is a crypto and fintech infrastructure platform providing integrated access to trading, custody, and fiat on/off-ramp services for both retail and institutional users. The platform enables direct conversions between RON, EUR, and digital assets, supporting more than 150 cryptocurrencies and multiple blockchain networks.
About Ipsos
Ipsos Romania is part of the global Ipsos group, one of the world’s largest market research companies. Headquartered in France and listed on the Paris Stock Exchange, Ipsos operates in 90 countries with nearly 20,000 employees worldwide. Ipsos is also the largest research group operating in Romania, with more than 1,000 employees locally. In 2026, Ipsos Romania celebrates 25 years since its establishment.